"Development in media technology determines the kind of soci
Development in media technology has evolved dramatically since the beginning and dictates the society we live in. From print media to film and radio and television broadcasting to electronic media, it has brought many societies closer than ever before. It is evident that media technology has the ability to influence both society and culture.In the 19th century, print media such as books, the press and magazines was the beginning to modern media. It was from there print media and its contents can be mass produced and advertised and this not was only accessible to an elite group of readers, but to millions of people (Biagi, S: 1990: 225). Commercialization of the newspaper press, it became more light hearted and entertaining, emphasized human interest, became more sensat
This did not require people to listen to radio programs as television programs were more informative. In turn, audiences began to turn to the American film industries and became responsible for modern society's definition of popular film (Lowland, L: 1994). Therefore, technologies arise from society and have effects on society depending on the forms of applications developed. Such changes like these were able to bring the world closer together usually known as global village, a term introduced by McLuhan. And when film was popular, it was also viewed as an art form as it added an advantage to realism of stories. Radio broadcasts is the transmission of audio communication through music and speech where the general public can understand. Today, electronic media introduces the computer and the internet and has become an essential tool for everybody, both at home and at the workplace. ional in reporting world and current events and magazines gave readers information they could not find anywhere else and are published to disseminate information for the public character or devoted to literature, science, arts or some specific industry (Biagi, S: 1990: 10). If there was no influence, the world would never have come to be as we see it now. Communication media technology has influence on culture (McQuail, D: 1983: 117). This was evolved with the innovation of television where every household had at least one television set. It was used for a variety of uses such as listening to important broadcasts and stories and music. It also took a large part of the film-viewing audience, especially the general family audience (Lowland, L: 1994). In the 1940s, television began to make its mark which left cinemas with a smaller, much younger audience (Biagi, S: 1990: 119).
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