Taco Bell as a Favorite Fast-Food Restaurant
Taco Bell as a Favorite Fast-Food Restaurant It's 3 a.m. Several college students are in the middle of studying for final exams at the end of their spring semester. It's time for a study break and everyone is hungry. Where will these students go at this hour to find cheap food fast? The students are pondering over the choices based on time, money, and distance to travel to find their restaurant. There are many choices--Taco Bell, Wendy's, McDonald's, Burger King, Subway, Arby's and Rally's--, but these options are limited to what time it is; therefore, Taco Bell becomes the winner because the others aren't open at 3 a.m. For others, the basis behind their choice for a favorite fast-food restaurant is not simply time, but based on taste, price, marketing and location. To students, taste is an important factor in determining a favorite fast-food restaurant. If the food doesn't taste good, then the students migh
Others may search for one that uses several spices that linger in their mouths after the meal has been consumed. Some students choose fast food since it is cheaper then going to a lavish restaurant. It is a probable conclusion that most college students prefer Taco Bell as their first choice for a favorite fast-food restaurant. Location, location, location! The location of a fast-food restaurant is pertinent to how often it will be visited. This brings this back to the college students taking a study break. Another reason why some students frequently visit fast-food establishments is because they don't have very much money and fast-food doesn't cost as much as the food served in a restaurant such as Olive Garden. t not return to the establishment for further purchases. Many choose Taco Bell, just as this group has, because they are hungry, short on cash, and need to find something close to their study location. According to most college students, though, the taste isn't always the major determining factor; for them price is often the most important factor when choosing a favorite fast-food restaurant. Taco Bell has created a commercial that has actors stating "I'm full!" This kind of marketing strategy is easy to remember because it has the poor viewer remembering this statement; therefore, sending the message to the college student to visit Taco Bell for the experience of feeling full. They also offer daily specials at certain locations, such as the Sunday special for a regular taco for 49 cents at the Taco Bell in North Canton by Belden Village Mall, thus, increasing their sales and acquiring more business to this location by the use of this marketing strategy. Several students have agreed that they are more likely to visit a restaurant closer to their home then one that is further away; consequently, Taco Bell has placed restaurants in convenient locations near campuses in order to give rise to the business to the closer establishment. Some students may look for a restaurant to serve food that causes them to salivate when they smell it and makes them say "ahh" with the first bite. Others choose a restaurant because they aren't willing to pay higher prices for the food, especially if something just a comparable is offered somewhere else for a cheaper price.
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