Emotional Hook, Line and Sinker
Our assignment required us to locate an ad and to give a description and analysis. I searched through several different magazines. The one I decided on grabbed my attention with its cute humor and style. The ad is an image of a child's feet wearing a pair of shoes that are too big. The ad was published in the June 2005, edition of "O, The Oprah Magazine", for a company called RedEnvelope.com. The main intent of this ad is to get the reader to shop their website and or catalog.RedEnvelope.com is attempting to reach a specific group of people with their ad. They are targeting suburban wives and mothers. They hit there mark by publishing in a magazine whose main demographic is women. While this alone is a strong way to gain potential customers, they go further with the content of the ad. The images and colors they ha
Finally, the words on the page subtly communicate their intentions well. It is placed in the right magazine to reach their desired audience. com will be the perfect gift and will truly be appreciated by the receiver. The child's red long-john's, also have many emotions tied to them. They look at the ad and see the child and think of their own child playing in her husband's shoes. They use lots of warm tones and colors, words, and even patriotism, all of these are emotional hooks, to captivate their audience. As I said before, the main audience consists of wives and mothers. This immediately gets the reader to associate this company with a pleasant memory. It plays upon the nurturing side of women.
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Acceptance Essays
