The Double Tree ad shows that this hotel is built for what it does best, which is to take well care of the customers and make them comfortable. The Double Tree hotel is a member of the Hilton family of hotels, which are the famous and expensive hotels in America. The ad uses verbal elements to represent the hotel; such as, "warm", which could mean that the place is warm or it could mean that the place is good for couples to spend their time. It also uses a word "familiar", which means that the people over there are very nice, kind, and friendly. The name of the hotel itself represents something. "Double Tree", Double represents two, and Tree represents the person. I think it's trying to symbolize that the hotel is made for couples.
             But, through the research I have done on the Internet, there are also negative views about the Double Tree hotels. They are trying to persuade the customers through web pages to mislead the readers into thinking that their hotel is the best hotel in the town. They are trying to mislead the readers by showing them pictures, and using flirtatious words such as warm, quiet, and providing reviews of the customers that has been to their hotels before. The one thing that they don't show on their web pages is their customer complaints.
             This ad also uses visual elements that are related to mankind; however, those elements are not artificial. The ad uses sky, trees, scenery, and water, and each of them is unique on their own to help us live on this earth. Colors are the most attractive of all the elements because there is a combination of light and dark colors that separates the water from the sky. The light sky blue color of the water means that the water is deep. It looks like that the flow of water is going in one direction because it looks like water is quiet. The mountains in the way back in this ad are purple and the sky is light blue and yellowish re...