Strategic management
1] Evaluate Nokia's overall strategic vision and specifically evaluate the company's mission/vision statement. Does it exemplify the elements of a good mission statement outlined in chapter 2? How could it be improved? A mission statement must be specific enough to pin down a company's real business arena. (Strickland; Thomson, 2003) A strategically revealing mission statement incorporates three elements:1) Customer needs, or what is being satisfied.2) Customer groups, or who is being satisfied.3) The company's activities, technologies and competencies, or how the enterprise goes about creating and delivering value to customers and satisfying their needs.One of the roles of a mission statement is to give organization its own special identity, business emphasis and path for development- one that typically sets it apart from other similarly situated companies.So, the three big questions to be answered here are:1) Where are we now- current situation?A strategic vision concerns a firm's future business path:1) The kind of company it is trying to become.2) Customer needs to be satisfied in the future.The three elements of a strategic vision and making it a use
The US plant primarily supplies the American markets, as do its manufacturing plants in Mexico and Brazil. Disadvantages of Nokia's strategyNo cost advantageOperating in several locations unable Nokia to obtain the advantage of cost saving. Another example: Nokia launched 2280CDMA to serve China market. It means deliberately choosing to perform activities differently or to perform different activities than rivals to deliver a unique mix of value. "* Using the mission statement as a basis for deciding on long-term course, making choices about "where we are going," and charting a strategic path for the company to pursue. Three major European plants, located in Finland, Germany and Hungary, principally supply the European market and non-European countries that have adopted the GSM standard. Nokia's mobile phones are sold under the Nokia brand name, but occasionally are co-branded with an operator's brand. Workshop 5 - Generic Business Strategies1] Based on the generic business strategy model evaluate the strategy your company is adopting compared to its rivals. Besides, it has two plants in China and one in South Korea that primarily supply the Asian markets. ful direction-setting tool:* Coming up with a mission statement that defines what business the company is presently in and conveys the essence of "who we are, what do we do, and where we are now. A global network of research and development centers in 14 countries delivers product designs to 10 regional manufacturing and distribution centers in eight countries. Nokia considers its mobile phone manufacturing to be a core competency and competitive advantage, which currently operates 10 manufacturing facilities in nine countries. Advantages of Nokia's strategy:Reduce the economic & political uncertainty risks. However, the multicountry strategy gives headquarters less control on these separate plants and centers.
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Acceptance Essays
