We are the number one consumer country in the world. We burn more oil than anyone, eat more animals than any country and probably cut down more trees than any other nation too. Now anyone in a high position has responsibilities whether it's a job or a place in society. I think us, Americans, as a nation have responsibilities regarding how we consume and what we consume. There are a lot of different products around us. Just think of buying a cereal for breakfast. There are a number of different brands and choices to choose from, most of them pretty much the same. How does one choose which one he/she wants? This is where the advertisements come in play. If I saw Clint Eastwood eating the Nestle chocolate crunch in a commercial than no doubt I would buy that brand. But is that the right way of making my decision? Producers have always used famous people or reliable things to advertise their products with so we can trust them and buy it. But us, consumers, have responsibilities. We should think critical about what we are buying. We shouldn't think of short-term happiness but the long run gain.
             I found an advertisement in the Euro Tuner car magazine for Pirelli tires. It has gold background, in the center there is a big fist, which is made out of tires with a ring on the ring finger. Gold in the background makes the fist kind of stand out. The Lamborghini logo is on the ring but the ring is very small part of the picture. Then on the bottom in bold it says "Power is nothing without control". And then under that text it explains how more power needs more grip and that's why Lamborghini has chose Pirelli tires for it's cars. It also mentions "Nothing less than the leader."
             We buy new and expensive stuff to be better than someone else or to be higher than someone else or simply just to keep up with everyone else. The phrase "Nothing less than the
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