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Cultural Difference between Ch

Cultural Difference between Chinese and Americans in BusinessSince domestic and multinational corporations are now marketing their products and services around the world, an understanding of intercultural differences has become evident. Managers of multinational corporations and joint ventures have to negotiate, operate, and make strategic plans that adapt to cultural differences in each environment. As business relationships with China increase, management of multinational enterprises and joint ventures are beginning to realize that success may be jeopardized if attention is not paid to cultural differences (Brunner, Koh, & Lou, 1992). Major differences between the Chinese and the Americans include language, geography, history, religion, and political and economic systems. All of these lead to cultural differences. Cultural differences may be interesting to tourists and to students of culture; but to business people, they are impediments. Differences need to be recognized before they can be understood. Only when we begin to understand the differences can we change our ways, adjust our business practices to accommodate the differences, and finally communicate to our counterparts in a mutually understandable manner.


In business, Americans often make oral presentations without any papers in their hands; and if they have a paper, they try not to read it. They have rich facial expressions, revealing to some extent whether they are happy or unhappy and whether they have done their business successfully or unsuccessfully. During the interview, the Chinese applicant will appear to be very modest and courteous. Beyond the language barrier, significant cultural differences impede working relationships. The Chinese on the other hand, are rather introverted and conservative, and they don't reveal their feelings easily. differs between big city and small city, between northerners and southerners, and east coast and west coast people. In China however, personal relationships come first. At home, even small children have their own room. The Chinese prefer to seem agreeable. Consequently young people are, in many cases, perceived to be more capable than their older counterparts. Recognizing cultural differences is the first step toward understanding and then accommodating the differences. In China, last names are normally used. The Chinese are making tremendous efforts to learn other languages, especially English and Japanese. The Chinese find this unnerving but deal with it by trying to maintain good relations with the policymakers.

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