Cross-Cultural Challenges Faced by Airline Companies

             The purpose of this essay is to evaluate and explain whether the cross-cultural challenges faced by airline companies hinder success in the workplace. It will draw on multiple academic sources and use practical case studies to support the main arguments presented in this paper. The paper will be broken up into three main parts. The first part of the paper shall serve as an introduction to the chosen airlines and that will contribute to the reader's understanding of the airline industry and how they measure success on a market and individual basis. The second part of the paper will be used to explain what the cross-cultural challenges they face are and how they can hinder or potentially aid success for the airlines. Finally, the third and final part of the paper shall be used for the conclusion and any other closing remarks.
             Keywords: [Cross Cultural Challenges, Success, Airlines.]
             Culture can be observed all around us and it is present in the languages people speak, tastes and appearances of foods, values, norms, perceptions etc. Culture is varied in nature and can be observed in a multitude of things. Some are visible, and others are invisible. Although there are multiple definitions for culture, this paper shall focus primarily on the concepts of societal and organizational culture. With that said, to illustrate the concept of societal culture this paper shall use the contemporary definition of culture created by Paul James. He argued that culture is "A social domain that emphasizes the practices, discourses, and material expressions; which over time, express the continuities and discontinuities of a social meaning of life held in common" (P. James, 2015). Similarly, Geert Hofstede defines culture as “The collective phenomenon that is shared with people who live or lived within the same social environment, which is where it was learned. It is the collective programming of the mind which distinguishes the members of one grou...

More Essays:

APA     MLA     Chicago
Cross-Cultural Challenges Faced by Airline Companies. (1969, December 31). In Retrieved 21:22, January 22, 2017, from