Bust Loose! Holidays is a company known for its one-stop, non-stop adventures and is stated as "one of Canada's premiere tour operators and event planners since 1982." This company strives to ensure great times to a well-targeted clientele with exciting activities such as Pub Crawls, Mexico Trips, Ski Trips, and Special Events. Bust Loose! has achieved longevity through great marketing and promotions, a respectful target market, the employees of the company, and most of all, the exciting activities they have to offer. Furthermore, Bust Loose! Holidays is 100% Canadian owned, with their headquarters located in Calgary. Bust Loose! operates in Edmonton and Vancouver and they run pub crawls in other cities such as Regina, Prince George and Winnipeg. This adventure company travels all over the world to bring their clients a fun, exciting new experience.
             Known for great packages and deals of thrilling new experiences, Bust Loose! maintains a strong clientele through the use of strategic and tactical marketing techniques. These techniques include such factors: radio ads, print ads, posters, brochures, word-of-mouth, and a well-documented web page. These techniques have served well in insuring their success. Radio ads are short and informative, usually advertising pub crawls and also includes a short speech on their up-coming events. Print ads, posters and brochures are all useful and attractive. Word-of-mouth is very common within the target clientele, which is the 18-35 year olds, because they seem to have a greater network of social ties. Also, the employee word-of-mouth greatly benefits the company as the employees are constantly spreading news of events. In addition, their web page is thorough and it details the different activities including the prices and dates of various events. An example of such and ad would include the time and location of event or trip, the cost, the details of the trip, how to contac...