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Bust Loose! Holidays

Bust Loose! Holidays is a company known for its one-stop, non-stop adventures and is stated as “one of Canada’s premiere tour operators and event planners since 1982.” This company strives to ensure great times to a well-targeted clientele with exciting activities such as Pub Crawls, Mexico Trips, Ski Trips, and Special Events. Bust Loose! has achieved longevity through great marketing and promotions, a respectful target market, the employees of the company, and most of all, the exciting activities they have to offer. Furthermore, Bust Loose! Holidays is 100% Canadian owned, with their headquarters located in Calgary. Bust Loose! operates in Edmonton and Vancouver and they run pub crawls in other cities such as Regina, Prince George and Winnipeg. This adventure company travels all over the world to bring their clients a fun, exciting new experience.

Known for great packages and deals of thrilling new experiences, Bust Loose! maintains a strong clientele through the use of strategic and tactical marketing techniques. These techniques include such factors: radio ads, print ads, posters, brochures, word-of-mouth, and a well-documented web page. These techniques have served well in insuring their success. Radio ads are short

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In conclusion, Bust Loose! Holidays has created a well established target market. An example of such and ad would include the time and location of event or trip, the cost, the details of the trip, how to contact Bust Loose!, plus details of up-coming events. All these pub crawls include bus transportation between all venues, specials at each stop, VIP entrance eligibility, no cover charge, and various prizes. They all work together to enhance the durability of the business. 17, and the 14th Annual Stampede Pub Crawl on July 7, which is known as the world’s largest Pub Crawl having over 5000 participants in the year 2000. Bust Loose! has served over 250,000 clients on more than 500 excursions both within Canada and around the world. Also, Bust Loose! recognized that the majority of their clients are students, therefore, discounts and deals are directed toward this market. With the combination of the wide marketing, friendly and helpful employees, and the various adventure packages they have to offer, Bust Loose! Holidays is a successful company. Word-of-mouth is very common within the target clientele, which is the 18-35 year olds, because they seem to have a greater network of social ties. The Bust Loose! team works hard to make the clients trip a most unforgettable experience with the hope of the client returning for other events or activities. Thus resulting in more return clients plus the friends of those clients. Some examples include, Dos Equis Lager who are the new official Mexican Beer sponsor for Bust Loose!, Subway, Senor Frogs Bar & Grill & Clothesline, Javier’s Stone Island Tours, Fiesta Mexicana, Bora Bora Bar, and Valentino Disco Club to name a few. Trips are scheduled on holidays, long-weekends and school breaks to focus on a larger market available to travel.

Approximate Word count = 1498
Approximate Pages = 6 (250 words per page double spaced)

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