Everyone who has flipped through a magazine lately has found some humor in the latest creation of "Absolut Art" that has bombarded Absolut Vodka onto the shelves of every liquor store and the minds of every vodka drinker around. These series of advertisements show a bottle of Absolut Vodka cleverly disguised or incorporated into a picture or painting. These advertisements have become so amusing that there is a Society devoted to collecting and interpreting these advertisements. There is even a new form of contemporary art known as "Absolut Art" that consists of artists who paint new advertisements as their form of artistic expression or perhaps adoration of Absolut Vodka. Absolut Vodka uses a unique way of advertising that portrays the vodka in an artistic and humorous way of escaping the everyday troubles of reality. Absolut Vodka's way of advertising helps their advertisements to be noticed better and remembered longer. Absolut Vodka also shows the vodka as an upscale alcohol by aiming their advertisements at upscale activities such as golfing, gambling, or traveling. Absolut Vodka is also portrayed as a means of escape. These activities, such as golfing, gambling, or traveling, can all be interpreted as forms of escape.
             Absolut Vodka has many strategies in their advertisements. The idea of hiding or incorporating the bottle in pictures and paintings draws a potential customer's eyes and attention to the bottle. It can take quite some time until the picture of the bottle is found in the advertisement, and this keeps the consumer's eyes on the advertisement longer. Because these advertisements are entertaining, they stay present in the consumer's mind longer then a factual advertisement would for the same product. These advertisements are considered by many as a form of art and are admired as a form of art. People who make their own advertisements, collect the advertisements, or ...