Documentary films use a variety of techniques to engage an audience and convince its audience that the views that are presented in the documentary. McLibel: Two Worlds Collide by Fanny Armstrong uses various film techniques in order to convince its target audience to side with the two main characters Helen Steel and Dave Morris in their struggle against McDonalds. Filmed over three years, McLibel: Two Worlds Collide follows Helen Steel and Dave Morris as the anonymous campaigners turn into unlikely global heroes.
             The film examines the main issues in the trial - nutrition, animals, advertising, employment, the environment - and the implications for freedom of speech. McLible is not a film just about these issues it is also about the power that a multinational cooperation like McDonalds has to bully all those who oppose them into submission multinational corporations. McDonalds use their financial wealth to influence the media and threaten people with a team of lawyers. Before the McLible case this tactic worked because few people were willing to follow up their words with legal action against McDonalds. In effect this was showing that if you were wealthy enough it is possible to stop freedom of speech. Some people and groups weren't intimated by McDonalds tactics or weren't fully aware of what saying something against McDonalds could lead to. One such group was London GreenPeace In the mid 1980's the group began a campaign focusing on McDonald's as a high profile organization symbolizing everything they considered wrong with the prevailing corporate mentality. In 1985 they launched the International Day of Action Against McDonald's, which has been held on October 16th ever since. In 1986 they produced a 6-sided pamphlet called 'What's Wrong With McDonald's? - Everything they don't want you to know'. The leaflet attacked almost all aspects of the corporation's business, accusing them of exploiting children with advertising, p...