Need for Speed
Super Chevy is a monthly periodical, which is aimed at providing owners of high performance Chevys dealing with Chevy related events and technical information and testing. The magazine is focused at readers who have a love affair with high performance Chevy cars and trucks. The culture portrayed in this magazine is one obsessed with a need for speed and the desire to make their Chevy the fastest and coolest looking one around. Almost every ad and article in the magazine dealt with a product, which enhances either the performance or looks of a Chevy. The culture of Super Chevy readers is one in which their cars are part of their lives in very special ways, mainly spending any free time and especially money on modifying and working on their cars. Most of the parts and projects consumed either a great amount of money, time, or both. Super Chevy's audience consists of a wide range of readers which vary in many aspects including income, education, and even occupation and race. The fact that Super Chevy readers come from all different walks of life is what makes each reader's car just as individual as them. "How to Bring Power and Consistency to Drag Racing." This is one of the many catchy slogans, which
This use of technical data underlies the thirst for information and technical results, which the readers have. However, one thing that stays consistent is the fact that the ethnicity of the majority of the readers of and those shown in the magazine is Caucasian. This is seen in assortment of different age Chevy owners shown in the magazine. For most of the people who belong to this culture, a great deal of time and money is spent on enhancing their pride and joy. This ends up saving time and money. Also, for most of these readers, adolescence consisted of street racing and cruising the local strips and boulevards in their first pride and joy. Even more important is the fact that elderly in this culture play an important role in passing down information and know-how to future generations, which cannot be learned any other way. sells speed and power, found in Super Chevy. This particular ad from Nitrous Works is selling nitrous-oxide systems, which boosts horsepower and acceleration for a relatively low cost. Countless stories reveal that many of the members of this culture had their love affair start as small children, when their dad took them to see races or rides. Additionally, this audience includes men who are of all ages since every Chevy lover from a sixteen year-old with a new license to a fifty year-old man in a mid-life crisis can take interest in modifying a Chevy. The focus on saving money while maximizing performance can be found in an abundance of ads. This indicates that the income and social economic status is above average. One example showing this is true is an ad in which Dennis Miller, an elderly man who is well respected for his knowledge of cars, is promoting O. Because of this, each car is a reflection of the owner's personality.
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Acceptance Essays
