media sex
Sex and Manipulation by the Media Most people know that sex appeal is used on us every day, but few realize that they are also being manipulated through certain words and writing techniques. The number one method of selling many consumer goods is the use of sex appeal in advertisement. Of all the methods used in advertising, sex appeal catches the attention best, because it is our second strongest drive, next to our drive for survival. It is used to sell countless items such as cars, make up, clothes, cologne and alcohol. It is used everywhere, on billboards, in magazines, and on television. It was not difficult to find several examples of when and how it is used to persuade us to buy that certain product. Laws have been made to protect consumers from the lies that advertisers would feed to us, but advertisers are always finding a way around them. No advertisements are useful if they fail to catch our attention. Sex appeal is very versatile; it can be used to sell nearly
O'Neill states, "The desire to be sexually attractive to others is an ancient instinct, and few drives are more powerful"(163). The woman, standing near a busy street wearing only a bikini says, "I'm here in the middle of Times Square to show off my best features. Other words that follow this pattern are "longer", "butt", and cheesecake. Advertisers often use language that has no real meaning. What this does is allow the advertisers to show a list of positive results, which is most likely read by the consumer. There are certain "weasel words" which help accomplish this. The picture in the ad only consists of a woman wearing only hosiery. " This statement is implying is implying two things, the ease of applying it and that it looks as though it is professionally done. The only text the article has says, "It's all in how you use it. It seems as though they tried to advertise to the men as well. Ummm, the way it leaves every strand of your hair feeling revitalized. Lutz also wrote, "Weasel words appear to say one thing when in fact they say the opposite, or nothing at all" (147). I noticed that within the sentences that are written in cursive writing, there are words that are not written exactly as the rest. One ad for Hanes‰ pantyhose has only the picture of a woman wearing nothing at all, or so it seems at first glance.
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