Effective Media and Tobacco
Advertising is everywhere we look today. According to recent estimates, most Americans see or hear nearly 2,000 advertisements a day, whether it is on television, radio, billboards, magazines, or newspapers. But what is advertising exactly? In short, advertising is a form of persuasion and misdirection from businesses or companies to convince buyers that their product is the best. One area of effective advertising is tobacco companies' advertising. Tobacco companies target teenagers most with their advertising. Many people can already see that but how much of an impact does it actually have on teenagers?Every day in the United States, another three-thousand children and teens become regular smokers, and one-thousand will eventually die from this use (Centers for Disease Control Prevention). The tobacco industry sells $1.26 billion in tobacco products each year to children under 18; that is over one billion packs of cigarettes (Journal of the American Medical Association). Most teens start smoking because their friends do, or they just think they will be cool. The two most advertised cigarette companies today are Camel and Marlboro. John P. Pierce, head of the University of California
It has also put a drastic dent in the number of teens that smoke. The impact that this false advertising has on teenagers is that they believe smoking is the way to be cool like Joe Camel. Although these cigarette advertisements are everywhere, there is also an equal, if not more, amount of anti smoking advertisements. He entices teenagers into believing that smoking Marlboro cigarettes will make them this type of rugged attractive person. Smoking also kills more Americans than alcohol, cocaine, crack, heroin, homicide, suicide, automobile accidents, fires, and AIDS combined each year (Centers for Disease Control). " This commercial is shown in Arizona only. Tobacco advertising influences and affects the American teenagers today in a strong way, and the only solution is for it to stop. Most commonly, the first thing to come to mind when we think of cartoons is children. Camel uses a cartoon character known as "Joe Camel". Everyone in the state of Arizona should know the phrase "tobacco, tumor causing, teeth staining, smelly puking habit. "Joe Camel," being a representative for Camel cigarettes, is a bad image for children and teenagers. More than half their callers started smoking in their teenage years and now, 20 or so years later, they are wanting to quit and asking for help. This went into effect approximately four years.
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