swot analysis
McDonald's vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald's organization, the first issue we will examine is their company goals. McDonald's has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonald's has a second company goal that sets them apart from most of their competitors. McDonald's was founded on the principle of giving back to the community, and that remains one of their primary goals today. Through their charities, Ronald McDonald's House and Ronald McDonald's Children's Charities, McDonald's has pumped millions of dollars back into the community over the years. McDonald's customer service policy is laid out in the McDonald's Guarantee. The McDonald's Guarantee states, "Your food will be hot. Your service will be fast and friendly. And your drive-thru orders will be double-checked right. If you're not satisfied, we'll make it right. Or your next meal is on us. Guaranteed." The customer service procedures of McDonald's are centered on focusing on one customer at a time.
Contrast between McDonald's and Burger King Analysis: I. There is perhaps a regional manager, then a district manager, all the way up to a CEO of McDonald's and Burger King. If he ran into a problem, he could use his knowledge of the fry machine to fix the problem without having to go to management. The manager showed involvement by taking orders and coaching employees. " This was what appeared to be the organization goal and it was interesting to see that the slogan was in improper English. They both employ state of the art cash registers and both have electric timers built into their cooking machines. The staff has pinstriped uniforms that resemble prison uniforms. Communication There wasn't much communication going on in McDonald's when we were there. However, Burger King's goals seemed quite clear. Then you move down the line to where the customer picks up the food in accordance with the number. Organizational Structure Although the structure of the two organizations are basically the same there were two differences that I noticed.
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