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Communication Design

While looking for two designs to examine for this final paper, I came upon the New York Worlds Fair Poster designed by Joseph Binder and a poster entitled Victory 1945 by Shigeo Fukuda. In looking at both of these designs and comparing and contrasting them, I wish to show just how significantly large scale cultural issues can effect the collective conscious of a society and the resulting every day designs and images that they are subjected to. Although not much information exists separately about each of the individual designs that I have chosen for this project, the supporting historical context of each culture provides a wealth of information that can help analyze the foundations of each image. The first design is that by Joseph Binder entitled, New York Worlds Fair Poster. Created in 1939, this piece was designed in mind with the times. In the midst of the previous World War, this design attempted to show Americas embrace of modernism, technology, and it's global power. In this composition there is a small cityscape of New York City in the lower left hand corner, the large trylon and perisphere (emblems of the Worlds Fair) in yellow taking up the foreground, random spotlights put against a dark navy bl


The most noticeable thing about this design is its strong geometric figures, all of which are universally recognizable. Another difference though is the use of type. In comparison with the Worlds Fair Poster, this one if far simpler in design, but viewed in context with its message and designer, it's just as powerful. The use of typography and composition in the Binder piece however becomes much more important as there is a much larger amount of information that needs to be conveyed as this is more of an event promotion than it is a cultural statement such as the Fukuda is. The Fukuda was created in an effort to commemorate the end of World War II while the Binder piece was created just prior to World War II, in an attempt to show the world what we were capable of. The use of a large stark cannon with a shell pointing in the opposite direction in Fukuda's design says more about a nation as well as an individual's perspective on the idea of war in the culture from which it originated better than anything else. The planes showing America's strength in air, the ship also showing our strength by sea, and the cityscape icon as a symbol of our population and size. world events would soon force the United States to cast aside its neutrality, traditionalism, and provincialism; the new embrace of modernist design was part of this process". Black for the cannon in the Fukuda piece, yellow for the trylon and perisphere in the Binder piece. The New York Worlds Fair Poster by John Binder and the poster entitled, Victory 1945 by Shigeo Fukuda both stand as excellent examples of design acting as the voice of a society. You have two simple shapes and one word to show just how absurd the idea of war is and how a real 'Victory' can be gained. Both works have simple designs, shapes and colors; yet contain a complex idea and social context. This composition was awarded first place in an international competition for a poster commemorating the thirtieth anniversary of the end of World War II. In the Binder design, you have a whole range of colors, mostly dark, save for the large yellow and white trylon and perisphere which take up nearly the entire foreground.

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Approximate Word count = 1154
Approximate Pages = 5 (250 words per page double spaced)

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