Dawn Hand Soap
In this memo we will take an in depth look at the magazine advertisement used by Dawn dishwashing soap. With a specific focus on the ad's purpose, description, their target audience, and the ad's strategies. They want you to leave with the idea, if you use Dawn soap your hands will posses a unique feeling of freshness. This is a positive way to market a rather boring product. They provide you with a visual image of a woman's hand. Inside the hand of the woman they use pastel colors to represent a sea side resort. It is a calm and sunny day, giving the consumer a feeling of luxury. This ad
Although the overall strategies are to give the consumer a feel of freshness without ever leaving the kitchen. "Target Audience The ad is directed to get the attention of anyone who washes dishes. lets you experience a vacation without leaving your sink. They also express this idea in written context at the bottom of the page, this helps the ad appeal to two groups of consumers. At the bottom of the page they give you a verbal statement that sums up the ideas that they wish for you to take from the ad. Inside the hand they express a feeling of freshness. Conclusion I feel that the overall marketing technique used in this ad was very effective. This was the silhouette of a woman's hand with long finger nails. At the top it say's "Send your hands to the spa without leaving the kitchen. The unique skin vitalizing protein's actually improve the look and feel of your hands. Ad Description The advertisement is presented on a solid white background. " In the bottom right corner it has the Dawn Special Care logo and below that it states "Fighting grease has never felt better. It say's " You don't have to go further than the sink to treat your hands to a little something special.
Common topics in this essay:
Ad Description,
Ad's Strategies,
Purpose Ad,
Special Care,
Memo Purpose,
Overall Recommendation,
Target Audience,
inside hand,
woman's hand,
dawn special care,
Dawn Special,
solid white background,
silhouette woman's hand,
dawn special,
target audience,
leaving kitchen,
ad's strategies,
woman's hand inside,
feeling freshness,
hand inside hand,
hand inside,
silhouette woman's,
solid white,
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Acceptance Essays
