The Coca-Cola Company has made a lot of changes in the last year with the structure of their company from top management to the employees at the bottom of line in terms of power in the company. In years past the Coke Company has had more of a centralized organizational structure. After Doug Ivester was pushed to resign as chairman and CEO of Coke the organization really changed the way that they ran things. Many of the most powerful people the company was tired of Ivesterâ€™s cramped management style of leadership and became concerned about his future at the company. When Doug Daft took over as chairman and CEO of the Coca-Cola Company the organizational structure really changed from the centralized type of structure to the decentralized type of structure within the Coke Company. Doug Ivester was running the show by himself and was unwilling to take advice from others and this was apparent when Doug Daft came in to replace him as CEO. The centralized style of management in the past had been everyone in the main branch in Atlanta. All areas of the business from foreign affairs in different countries and matters in the states were all centralized out of the Atlanta building. After daft took over
90 of Coke"tms business was in the hands of powerful bottling companies and this balance of power as well as personal relations must be maintained to run a successful corporation. All three of these new drinks have been put in place to help Coca-Cola expand the company's dominance in the beverage market. In January Coke went out and invested into a coffee firm to expand their drink lineup. The lemon drink is going to be a non-carbonated drink and the Coca Cola Company will also be competing against Pepsi Cola in this line of beverages. One good idea would be for the company to try and invent and produce a biodegradable bottle that would be better for the environment. They have put high ranking managers in countries where there is a high knowledge of how the country culture is different from that of the United States. These are just some of the different ways that the Coca-Cola Company implements their financial resources in different areas and different technology. Early in February Coke also invested overseas in China's national soccer league. All major corporations are always looking for new ways to implement new technology to better the company in the public eye. While Ivester was still in charge of the Coca-Cola Company he neglected to many things that the company really lived and died from. They bought out a company called Planet Java to compete with Pepsi who had already invested in a Java company the year before. In the last six months Coke has gone out and put a lot of money in the furthering of the company in many different ways. Presently there are more top executives out in different countries where coke has gone into so that the Coca Cola Company as a whole will benefit all over the world. A good CEO or any top executive to be successful has to be able to handle crises and let the people who are working for you know that they are important at all levels of the company and allow everyone to see a purpose and importance in their jobs.