The Progression of Men and Women in Advertising
             Women have become more commonly active in the business world, and marketers have been forced to direct advertisements towards the working woman. In addition, the perception of the typical housewife has been redefined since women are no longer forced to stay at home but are able to choose from a variety of lifestyles. Men are also changing in the views of society as marketers focus more on the family man as opposed to the independent business male. Throughout the years, advertising has progressively digressed from the stereotypical roles of both males and females.
             In today's society, advertisements are beginning to promote products more towards the hard working business woman. Women have come a long way in the American society, and they are now more commonly found in the working place. Women are no longer confined to staying home with the children, but they are able to pursue their own success and establish themselves as key figures in business. An ad by American Express reflects the new persona of the business woman. The ad is promoting life insurance and financial decisions, and American Express decided to show not only the dad but the mom as well. One of the interesting ideas of this ad is that it is found in Money Magazine. The magazine is intended for serious business people, and the fact that they are promoting towards women as well as men shows their progression in marketing. In the past, it would have been very rare to see a woman portrayed in a financial ad based on the idea that women were unable to support themselves. In today's society, it is as much of a decision for the women as for the man where the money and the expenses will go in regards to their family.
             The idea that the woman is involved in the business world and able to contribute to her family's financial decisions shows the progression of ads in the breaking down of stereotypes. In past years, ads...