Cigarette advertising
What are cigarette advertisements really selling you? When we look at cigarette advertising in today's society we see that it portrays smoking as a non-harmful addiction. If you spend some time looking through a magazine, I guarantee that you will stumble upon at least seven different cigarette ads from such popular companies as Camel to Marlboro. Each ad gives you a different perspective at each brands ideal image of cigarette smoking. Of course we all remember Joe Camel, the retired mascot for Camel cigarettes. Joe would be shown in many different ads all pimped out in his pink Cadillac with a sweet looking female camel in the passenger seat and he would always be smoking a cigarette. Since Joe was a cartoon and he showcased a badass image he was banned from Camel advertising for his appeal to young children. Since the loss of this cartoon pin-up the Camel Company has had to come up with some other ways to persuade you to buy their cigarettes. While I was flipping through an issue of Cosmopolitan Magazine looking for all the slamming ladies and also the article on how to keep my hair from frizzing up, I came across an ad for Camel cigarettes. What first caught my attention was the attractive woman in a fancy silver dress.
Cigarette ads hide one thing in their advertisements, the long-term effects of smoking. Remember the beautiful woman I mentioned that was in the Camel ad, do you think she'll be singing love songs in 30 years or even have her good looks after smoking for this long? There is a chance she may end up lying in a hospital bed with tubes trailing from her nose and neck. Marlboro cigarettes choose a different theme when advertising their cigarettes. What does this have to do with smoking a cigarette? Most of Marlboro's advertisements do not even have a single cigarette pictured anywhere in the ad. "Marlboro Man" who is Marlboro's main backbone in their advertising, portrays an image of a tough guy, you know kind of like the John Wayne type but not nearly as cool. She was standing on a stage and looked to be passionately singing into a microphone holding a cigarette in her hand, and they headlined the ad with the phrase "Camel a pleasure to burn". That little box may just save your life. The lights in the diner appear dim, he has a frustrated look on his face and in his hands are a newspaper and cigarette. Doesn't that seem more pleasing than a lonely man? Cigarette companies know what it takes to sell cigarettes. But besides beautiful women and men cigarette companies have found other ways to advertise their product as more appealing to the eye. Oh yeah you can't forget their trendy brown leather vest that goes perfect with their matching leather boots. It's the same hook that Camel used in displaying a beautiful woman; it just might cause the reader to look twice. What causes a person to buy Cigarettes such as Camel? Is it the pleasure they get after soothing their addiction with a nice smoke? Or is it the images that cigarette companies portray in their ads that show smoking as being the cool thing to do. They know what we are interested in and what attracts us and they put these pictures in their ads. So what exactly is Marlboro trying to show with this ad? I believe that they are trying to grab a woman's attention with the tough cowboy appearance.
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Acceptance Essays
