E- Commerce
With each generation since WWII there has been a shift in the retail focus. And nowmost experts agree that we are experiencing much more than just another shift. We are on theverge of a new revolution: an Internet revolution. Today, the Internet appears to be everywhere. Whether it's an update on the stockmarket, research on the car you want to buy, or a simple email to your mother, people of all agesand backgrounds are definitely relying on the net more and more. Since it was launched in1991, it has seen unbelievable growth. In 1995 only 4% of Americans used the net everyday andtoday there are more than 30% . Internet usage in our schools has grown from 35% in 1994 toover 95% today. The net is being called the greatest free marketplace of information and ideasthat has ever existed, and anyone who chooses not to get "plugged in" is going to be left in the The segment of electronic commerce that will experience revolutionary change isconsumer shopping. For decades, consumers have wanted convenient access to a limitlessselection of products that they could conveniently research before they bought. But very fewever dreamt that it would happen right from the comfort
But for companies that can offer their own line of products,along with those of other manufacturers and suppliers, and can quickly position themselves toservice the future demands of the Internet, the potential rewards can be enormous. "E-Retail, News and Information for Internet Retailers. More and more businesses are turning to on-line marketing techniques andmany more customers are doing in-home buying than store buying. With an e-commerce solution, that business will not be limited ageographical restriction, rather it opens itself to the global on-line market. The 10 million people in the US whobought something over the net in 1997 rose to 17 million in 1998, and 28 million by June 1999. This certainly helps to explain why consumer shopping on the net is projectedto grow to between $1. The interactive capabilities such as purchasing on-line can beutilized, and the site visitor can filter information. A "brick + mortar" business is normally limited to serving the customers in its localgeographical location.
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