Marketing of Ag products

             After being left with 2 million dollars from my long lost great aunt, I was provided with the capital necessary to begin to develop and market my own product. Having been raised on a small dairy farm in western New York, the only logical product to me was one having to do with the dairy industry. In an attempt to make my product unique, I have decided to target the organic foods market. Producing organic string cheese seemed to be my best solution.
             Organic string cheese is a good product because first of all, it is a differentiated product. By this I mean that it is different because it is organic. Organic foods are more popular today then ever, as people are seeking a healthier means of living. Organic farms constitute for only 0.2% of US farms, with there being only 4,050 of their kind in the US. Secondly, the cheese has a wide consumer market. Of the 248,709,873 people that live in the United States, about 1/8 nare consumers of some sort of organic food. String cheese is unique as it is an attractive product to many different ages, genders, incomes, religions, and social classes. String cheese is enjoyed by people of all ages, though I am going to target the younger generations, ages 5-17 years. This small age group counts for 45,249,989 Americans, a plenty big target market. The cheese is also being marketed towards both genders, it is not a gender-biased product, nor is it aimed for any specific education level. Race wise, the product is designed for typical Americans, rather than for a foreign market, though it is aimed towards Catholics, Christians, and Jews. It is targeted toward an income of and also toward the middle class to upper class.
             This cheese is made to be eaten on the go, which makes it appropriate for the busy city regions of the country. String Cheese also has the advantage that it is fun to eat, and as an added benefit it is healthy too. This is important as most food choices are made for ...

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