Business Culture
Understanding one's culture is a very important key factor for your global business to be successful. In my following presentation, I will briefly discuss some key ideas that you will need to keep in mind while you are doing business in Taiwan. If you listen to me carefully, you will surely have no problem becoming a CEO in Taiwan; at least, you don't need to worry about your name appears on the headline of business entertainment section.The first point I am going to talk about is GREETINGS AND COURTESIESUpon meeting someone, Chinese lower their eyes slightly as a sign of respect. Staring into the eyes of a Chinese might make them uncomfortable. Face (mianzi), a measure of one's dignity, is crucial in Taiwan. Taiwanese are enormously sensitive to maintaining face in everything they do. Saying or doing anything that causes someone to lose face can instantly destroy a relationship and any business that might result from it. Never insult or openly criticize someone in front of others. Do not treat someone as a person of lowly rank if their position in their company is high. A person's face is also their company's face. The relationship you develop with a person represents your relationship with his entire
Teams sit across a table, leaders opposite each other and others seated in descending order of importance. They do not; in fact, aggressiveness will be looked on with distaste. Taiwanese businessmen are generally practical and shrewd. WOMENTaiwanese are used to doing business with women, and women visiting Taiwan can expect to be treated fairly and respectfully. Older businesspeople are likely to be treated more seriously than younger ones. One person, preferably your group's senior member, should be designated as your spokesman. Work is one of their most prized virtues, and they are willing to work ten or more hours each day. This is a way of being polite, and pushing a matter after you've received an evasive response will probably cause embarrassment and will probably not close a deal. Your senior team member should speak for your company; avoid conflicting statements from other team members. BUSINESS ATTIREExcept for formal situations, Taiwanese do not put much emphasis on dress style, which sets them apart from other East Asians. Taiwanese try to avoid saying no, for fear of causing embarrassment or losing face. Taiwanese behavior is largely determined by Confucianism, which teaches respect for superiors, duty to family, loyalty to friends, humility, sincerity, and courtesy. Taiwanese prefer to have their own business rather than be employed by a large corporation.
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