Consumer Culture
Consumer culture during the early 20th century shaped American views and set in place idea's that drove American society for the first part of the century. An industrial revolution that had begun with the manufacture of cotton and woolen textiles had, by the beginning of the 20th, transformed the production of most everyday goods. From convenience foods to clothing, appliances to automobiles, the enormous output of industrial production led businesses to coordinate methods of distribution and sales and to forge the infrastructure of our consumer culture. Finally with corporate America plowing society with a huge supply of consumer products, a demand needed to be designed. This need for a demand, accompanied with a large male blue/white-collard work force, drove society to create women that consumed and spent the paycheck every week. This new consumption system was enabled by the creation of national homogeneous consumer markets, and the destruction of the traditional local and heterogeneous markets prior to mass production. Before this time of massive expansion of the corporate market, and the more then 3 fold increase of clerical, managerial, and engineering jobs. The problem with this new age flow of funds was that saving,
culture and the individual identity to this point. The expectations of marriage that were referred to in divorce documents were both easily understood and rarely contested. This meant that a new ideology and social practices had to be put in place, that is, a culture that supported consumption, i. Romantic love and emotional intimacy were not expected within established marriages. Except on the far reaches of the frontier, few eighteenth-century households were entirely self-sufficient. People still want a sense of personal contact with the raw forces of modernization; that out there was a personality, shown as an advertisement, that one could address and have a personal relationship with. However, today this personal relationship is not limited to women and has expanded its horizons to include men and children. To make this work, consumers had to be mass-produced just as did the goods that they ultimately consumed. It would be impossible for the huge change in consumer culture, to not have some effect on how family life was led. without first looking up his financial standing.
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