Advertising Appeals
After reading "Advertising's Fifteen Basic Appeals" by Jib Fowles, I examined a few ads to see what appeals are working in each ad. I grabbed one of my favorite magazines, Elle, a fashion magazine for women. At first there were no ads that especially stood out to me because so many were without slogans and were just glossy pages of beautiful women in beautiful clothes . . . Then I thought to myself, that's something, that's how they appeal to their readers, and then I went back and began to take a more careful look.I decided to go back to the main focal point of the magazine, the cover page. Magazines prep their cover pages for months before it is just right. This issue, the September, 2004 issue, features Jessica Simpson on the cover. Her hair is somewhat teased and her head is slightly cocked to the side. Her facial expression is a bit sexy, lips slightly apart. She is wearing the latest for this Fall, a plaid blazer with a large silver and turquoise belt buckle exposed, and gold chains draped around her neck. The main title of this issue is "500+ Pages of Fall Fashion, 1000+ Great ideas, Our Biggest Shopping Guide Ever". The side title, among others, is "Jessica Simpson, America's Princess Bride". (Another title asks, "Are yo
I didn't understand at first the idea this ad was trying to convey, then I realized, the model is longing for someone. This whole magazine is built on women's need for attention, or being looked at. I found this ad very interesting and somewhat complex because there are a few things going on. This is a designer clothing line and one of my favorite perfumes. The caption reads, "How do you define bliss?" Right the below the picture of the "blissful" bride and groom is a picture of three bridal sets. I want to look good too!Upon further inspection of the magazine, I came across an ad for Gottlieb $ Sons engagement rings. Each woman, hosed in a pink coat, footed in pink shoes, and topped with a pink hat, all with long hair and seductive looks suggest the look of the fall season. I gaze at the juxtaposition of colors and patterns and the pretty faces getting all the attention in those photos. The two are dancing with wide smiles across their faces, with a black backdrop and bubbles floating in the air. I then yearn to look like that and I feel the need to go shopping! What can I say; I guess those ads really work. The happy pair leaves the impression that happiness can only be achieved with romance. This ad caught my eye, not only because I love Escada, but also because it was so PINK! It also confirmed the intent of the brand to appeal to the reader's need for attention. This wasn't and advertisement for an engagement ring though. I know that fall prey to the gimmicks the advertisers, photographers, and other artists pull to get my attention.
Common topics in this essay:
Princess Bride,
Defining Beauty,
Banks Biddle,
Jib Fowles,
Estee Lauder,
Jessica Simpson,
Escada PINK,
Fall Fashion,
Shopping Guide,
estee lauder,
,
blissful bride groom,
beautiful women,
appeal attention,
evian ad,
jessica simpson,
blissful bride,
bride groom,
ad somewhat,
fashion magazine,
engagement ring,
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Acceptance Essays
