Sales ethics

en the most distrusting consumers. Who is the main connection between the company and the customer? The salesperson! A company's ethics and integrity are based on the relationship between the salesperson and the customer. How does one build or maintain an ethical foundation that will make a lifelong customer?(Bill, 2000)
             When you "make" a customer, you have begun the process of establishing a trust dimension. This trust becomes the basis for not only your business, friendship as well. Trust is the basic building block of any relationship. We don't buy from people or companies we don't trust. Why should your customers buy from you if they don't trust you? Experience has proven that more time you spend in building solid trust based relationships with your customers, the moral loyal they become and consequently the better your bottom line. The emphasis in sales must go into relationship building, not just into the sale of products or service. What is the basis of developing a trust dimension?? Honesty is.
             What is good for the customer must always supercede what's good for me. Going the "extra mile" for one's customers establishes a valued added dimension that will build trust, alleviate worry, and become the basis for all future business (Bill, 2000). Criticizing the competition always cheapens us in the eyes of the customer. Prove how valuable each customer is by being honest, customer focused and truly committed to exceeding your customer's needs. Time should be spent, not in "brow beating" the competition, but rather in informing the customer of the benefits of doing business with you. This should be the goal for developing business.
             One of the most important reasons why ethical standards are necessary in professional selling is because most businesses try to develop long term, mutually benef
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Sales ethics. (1969, December 31). In MegaEssays.com. Retrieved 01:28, March 29, 2024, from https://www.megaessays.com/viewpaper/3896.html