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advertising effects on consumers

There are many ways that both the media and advertisers can influence the masses through deceptive means. A main target of the deception is the college student population. College students spend 10’s of billions of dollars every year on everything from toothpaste to automobiles. They make their purchasing decisions based on false logic implanted into their brains by mass media, which focuses on a certain style and image. These moneys that are spent by students far outweigh the still astronomical amount spent by advertisers and marketers. However, those in the marketing industry spend their funds wisely. They get into the psyche of the student mind and play on the images and thoughts we have. They utilize techniques such as inference, false analogy, and sometimes even truth. Utilizing a recent copy of FSView to find advertisements, it does not take long to find the first deceptive advertisement. It is an ad for a new apartment complex, which claims: You can have it all!. This is clearly an example of post hoc, or doubtful cause. Post hoc refers to a situation of linking events as cause and effect. Whereas if you move into this apartment complex you can have it all. Only through hard work can you quote “have it all”, not buy renting an apartment in a seedy complex. Flip to page six and there is ad for laser hair removal which depicts a beautiful woman in a swimming pool. This represents false analogy. With false analogy the image produced is not always what will result if the product is used or service is received. Simply put, you will be hairless if you receive laser hair removal, you will not become a beautiful woman frolicking in a swimming pool. The abutting advertisement to the above is yet another ad for an apartment complex. In this particular ad it uses inference. The advertisement simply lists common features of the apartments and other amenities: that there is a computer lab and racquet ball courts. The ...

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advertising effects on consumers. (1969, December 31). In DirectEssays.com. Retrieved 10:15, October 31, 2014, from http://www.megaessays.com/viewpaper/39473.html