advertising effects on consumers

Length: 5 Pages 1338 Words

There are many ways that both the media and advertisers can influence the masses through deceptive means. A main target of the deception is the college student population. College students spend 10’s of billions of dollars every year on everything from toothpaste to automobiles. They make their purchasing decisions based on false logic implanted into their brains by mass media, which focuses on a certain style and image. These moneys that are spent by students far outweigh the still astronomical amount spent by advertisers and marketers. However, those in the marketing industry spend their funds wisely. They get into the psyche of the student mind and play on the images and thoughts we have. They utilize techniques such as inference, false analogy, and sometimes even truth. Utilizing a recent copy of FSView to find advertisements, it does not take long to find the first deceptive advertisement. It is an ad for a new apartment complex, which claims: You can have it all!. This is clearly an example of post hoc, or doubtful cause. Post hoc refers to a situation of linking events as cause and effect. Whereas if you move into this apartment complex you can have it all. Only through hard work can you quote “have it all”, Continue...


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Show a smokers lungs after 20 years of a pack a day habit, show that same smoker on a ventilator because they can"tmt breath. Toyota Corollas are the best value for the money and they are advertised very little. Short of that we have no other options, unless we all decide on our own that we are being duped and do something to change our spending habits and not to follow the advice of advertisers. Consumers as a whole have allowed deception by advertisers to weaken our national economy, as we purchase more, our personal debt skyrockets. Advertisements, no matter how deceptive, allow us to see the multitude of products available to purchase. To much money is being made by the manufacturers of goods to change the way that their products are advertised. Everything else is completely unnecessary. The belief that only truth can be advertised or that products can not be glamorized are current ideas. With false analogy the image produced is not always what will result if the product is used or service is received. The means to get the product message across can come from to angles: the functionality of the product, or the perceived need for the product being advertised. We as consumers must realize that there is only perceived need for such spending. Also with the television medium there is product placement, where a particular product is used by an actor or actress in a show.

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