Hitler and Propaganda
"Propaganda" is defined by Mirriam-Webster's Dictionary as "any ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause." Throughout history, politicians and military leaders have utilized this questionable tactic to convey their messages, to introduce their opinions, and to sway the public towards acceptance of their beliefs and values. Usually, the word 'propaganda' has had negative connotations and it has traditionally been associated with tools of disrectful and immoral leaders such as Adolf Hitler. Unfortunately, propaganda has proven itself to be a powerful tool; capable of destroying the families, dreams, and nations. And as history demonstrates, the more advanced our communications and lifestyle becomes, the more vulnerable we are to propaganda. Propaganda's effect on people is often devestating. The intent is to influence feelings and opinions. Consequently, propaganda that does not successfully do this is ineffective and useless. Much like contemporary advertisers and marketers, people who use Propaganda usually find strength in their ability to manipulate the public by appealing to the interests and needs of a certain type, or group of people. Just like l
Specifically, three methods were used by the German leader in an effort to persuade the Germans even more than they already were. It was not uncommon for Hitler to say things three times in a row or more - sometimes even with no other words in between. This also ensured whatever was being said would be etched in the minds of the audience. Even Austria's art treasures were wanted. The methods of propagandists like Hitler have been sometimes very simple and often synonymous with those of advertisers. (Class Notes 3/28/01) Hitler also used his voice in a manner that was very convincing. The country was valuable as a source of not tiny gold and currency reserves, of mineral and raw materials resources, of manpower resources and of "cannon fodder" (Bankier 68). (Cambridge, Mass : Blackwell, 1992). Not only was message delivery assured, it also guaranteed that the message would remain in the minds of the audience. It is obvious that as communications grow and the planet grows conceptually "smaller," propagandists have more ways to promote their messages. At a rally of the "Vaterlandische Front" at Vienna Racecourse on September 11, 1933 Chancellor Dollfuss announced the introduction of the authoritarian Corporative State: "The days of the capitalist system, the age of the capitalist-liberal economic order is over, the age of Marxist, materialist seducements is a thing of the past! The age of party domination has ended! We will not countenance enforced conformity or terror, we want to see a social, Christian, German state of Austria built on a corporative foundation, under a strong authoritarian leadership. In advertising, this problem is handled to some limited extent by companies de-marketing other companies. Things like the imperial crown jewels in the Treasure Rooms of the Imperial Palace in Vienna were removed to Nuremberg. The Germans and the Final Solution: Public Opinion under Nazism.
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