Pepsi Vs. Coke
Compared below are the Pepsi and Coca Cola distributing companies website. Clarity - After reviewing both Coca Cola and Pepsi websites I have arrived at many conclusions. I viewed both sites as equally understanding. They were very similar, and the information given on each was greatly beneficial to each other's product.Focus - Pepsi Company seemed to focus a lot on their advertisements. Ranging from March madness, to Pepsi One sweepstakes. They also offered music, games, and information about the product. Coca Cola's site appeared to focus more on the athletes and famous people that they sponsor. The page was filled with pictures of Lance Armstrong and the famous model Tyrese. In general the Pepsi web page seemed to have a better focus on the points they were attempting to achieve. Efficiency - Both Pepsi and Coca Cola were extremely efficient on their web pages. They were very thorough in the sense of describing their products, merchandise and prizes offered. All were very beneficial to the marketi
5DesignSpacing - Pepsi's page used more negative spacing through out the design. Pepsi used specific images to enhance importance. Coke's site was freer and gave the impression of freedom because of the informal jumbling of text. Concision - Both web sites were filled with information that glorified their product. Coke seemed to jump ahead in this area again because of the news@coke link. Both websites presented their beliefs well. This made the direction of the site much clearer. Each product explains their beliefs on why they are the better choice while still maintaining a respectful image. Degree of Formality - These websites were both formal and informal. Positivety - This was just another aspect of the two websites that was very similar. While exploring these sites, you receive an impression of honesty. Coke had a link called news@coke, which enabled viewers to read about current events with in the Coca Cola Company. Talking about contests their language seemed to taper off into an informal style.
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