I granaimall
Site: Via del Tintoretto - Zona LaurentinaSize: Around 130 commercial activities plus a supermarket; square meters of commercial area 150000mq.Accessibility: The situation of the local roads is good and well organized even if it is a bit far away from the GRA- The parking situation is very good, there is an outside one (payment) and a free internal one. The place is relatively close to the tube; Bus n767 .The bus stop, is 25 meters away from the shopping center.Opening ours: Every day from10.00 to 20.00; on Monday from14.00 to 20.00 Big mall as a place where to socializeMalls were first made in the U.S. at the end of the 50's in order to decentralize the congestion of the urban sites. In Rome the situation is quite different, in fact the Malls are of a very recent construction and the population is still not used to them. In the Roman case and also in Europe, the urban contest is particularly different and especially in Rome where the climate is tempered
The mall's marketing plans seem to maximize consumer satisfaction through many services: it is possible to find various machines that change notes into coins, telephones for the deaf , a baby parking . Of these shops we have examined 15 men's clothing shops and 4 shirt shops. This is the reason why the shopping centers become important, they are necessary to decongest the big city by organizing people's big shopping. The other Barton store is much more elegant, has more exclusive clothing and the prices are slightly higher even though they remain very competitive. They give their customers good discounts on their high quality products and moreover the personnel are polite and helpful. LA CAMICERIA ITALIANA is well organized and it offers competitive prices for their products. The shirt shops, for example, all sell shirts and ties but they really have different target customers from one another. There were young teenagers going around the mall after school with their friends, there were families with their children, and there were older people. Only two shops , ROMAGNOLI and EREDI PISANO' were making a difference, in fact, these shops are the more elegant ,complete (it is possible to find everything for men there ,from shirts , ties ,shoes ,suits and jackets), but they are a bit too expensive for that type of customers. Mainly though the customers were young teenagers and families with their children. Shirt ShopsIn the mall there were 4 shirt stores, one of which is one of the best in Rome. The style of the shop mainly strikes younger customers, also for the competitive prices. They all are giving good discounts and it is possible to say that at the shopping mall "I Granai" all customers have the possibility to find the shirt they desire. The PAL ZILERI store has fashion clothing but has very high prices and moreover the service offered by the personnel was not at all brilliant. The teenagers were not at the mall for shopping purposes, but rather to meet their friends and have a chat whilst walking around the mall.
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