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Land Of Desire

The transformations that America went through in order to become a

capitalist country were very significant and are sometimes looked past.

However, in the book Land of Desire, the author, William Leach extensively

goes into many of those things. There were many things that went into this

ranging from specific poeple and incidents to outside places and things. Leach

shows each individual ordeal and explains the personal effect that it had on the

industry, as well as how society accepted, or in some cases condemned such

things. All of this comes from his own education and understanding of the

situation. He shows the drift into a capitalistic country as being a gradual

change in one thing that then led to another, and to another, and so on. Not to

mention that many, many things took part in it. And that if such things had

not occurred, we would not be the country that we are today.

There isn't a whole lot of information on William Leach, but he does

appear to be a very well-thought out man. This is not his only historical book

and he's also done other things, including the book True L

. . .

Elegance was very popular and accessories were

big, especially around Christmas time. This is

something that seems t be argued about any change and the answer seemed to

be more so than anything, no. Besides, "however flawed, the

capitalist concept of self, the consumer concept of the self, it is a reigning

American concept" (p386) and it is in this system that there is the freedom of

self expression and self fulfillment in a market with no boundaries. That pretty much sums up the

first section of the book, Strategies of Enticement. This is where the nitty

gritty of it all came out. It shed light

on a lot of things that are normally not as deliberated. The first being the preface

and the introduction. The final major section

of the book, Managing a Dream Culture, displayed the managerial aspects of

capitalism and the poeple behind it.

As far as contradicting or supporting information I had already attained

on this topic, I would have to say that if anything, he agrees with it and added

some. You could also tell where his interests laid,

specifically when he spoke about literature. It discusses just how much of an impact capitalism and it's

creations had on every day life for the poeple. It all began with

the advertising cards and eventually led to billboards and electrical advertising. The new places had an impact on things like the

transportation even, "special subway stations were erected for the big

department stores and hotels" (p173).

Approximate Word count = 2210
Approximate Pages = 9 (250 words per page double spaced)

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