Mcdonaldization, by George Ritzer, deals mainly with the rationalization of our society and inevitably the world. McDonalds is used as an analogy to explain the process of rationalization in society. McDonald's modern operation is described to show the way society is heading in the future. It is a perfect example of a rationalized system by constantly adapting new procedures to make service increasingly efficient as well as predictable. Ritzer explains, "speed, convenience, and standardization, have replaced the flair of design and creation in cooking."
             The same trends McDonalds are following, our society is following. Today everything from plea-bargaining to T.V. Dinners are used to increase efficiency and rationalize as many aspects as possible in our everyday life. Ritzer uses the ideas of Max Weber, who created the Theory of Rationalization. His theory explains that when rationality is applied to society it is characterized by "efficiency, predictability, calculability, the substitution of nonhuman technology, and control over uncertainty." These are the five major aspects a society undergoing the process of rationalization will achieve and are included in Ritzer's analysis.
             Ritzer explains that in a short span of time it may seem as if rationalization has many benefits and advantages; however, he says that "irrational consequences" will be the end result. Efficiency is used to find the best way to a "given end." It gets things done quicker and cheaper and appears to be a useful and profitable method. Ritzer describes a problem associated with efficiency, which is the "displacement of goals." It causes society to concentrate too much on productivity and too little on the end result. He cites the example of the concentration camps in Germany, in which the workers inside the camps worked hard to create an efficiently functioning operation; however, they didn't p...