David Carson: Influential Advertising Artist

             David Carson was born in Texas in the United States. Many of his design influences have come from his early childhood while traveling around America, Puerto Rico and the West Indies. His first significant exposure to graphic design education came as part of a three-week workshop in Switzerland, where the Swiss graphic designer Hans-Rudolph Lutz influenced him. He then worked in a high school near San Diego from 1982 to 1987. During this time he also carried highly experimental graphic design as the art director of the magazine Transworld Skateboarding. Among his abilities of art directing, graphic designing and film directing, he was also a professional surfer. His immense interest in the surfing culture persuaded him to return to the West Coast where he helped launch the magazine Beach Culture. The magazine only lasted three years, but Carson's pioneering approach to design, particularly toward typography challenged the fundamental aspects of all design and graphic communication.
             Carson's work was often arresting and powerfully communicative. From 1991 to 1992 he worked on Surfer magazine. The straightforward styling of the covers was a strong contrast to the later "How" magazine covers. Here you could associate with Carson as his unique use of typography filled each cover to give an interesting introduction to the contents. After this came his break into an international profile when he helped launch Raygun magazine, designing the first 30 issues. This magazine, aimed at the youth market with the sub-title of "the bible of music+style," received more attention for Carson's design than for its relatively conventional text content.
             After this very successful period of Carson's life, his work began to attract wider audiences: it was featured by many mainstream publications, including the New York Times in May 1994, and Newsweek Magazine in 1996. The main comments from the publications were how Carson stood out for his a
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David Carson: Influential Advertising Artist. (1969, December 31). In MegaEssays.com. Retrieved 18:53, April 25, 2024, from https://www.megaessays.com/viewpaper/41802.html