Personal Assistant Company
For me to start a business, I would first want it to be something that I would want to purchase, or rather contract into service. In Hollywood, and the circles of the rich and possibly famous, everyone has a personal assistant. Most of them need it based on the fact that with so many commitments, interviews and people to manage, they a personal assistant gets those things that the rich and famous aren't able to get done themselves. For the everyday family, single parent, a diva wannabe and even that rich and famous person looking for the right personal assistant, I want to give them the option of having one. Ranging from extremely expensive to the relatively inexpensive errand gofer, I want my company to offer personal assistants to all. What single mother of two doesn't ever wish that she had someone to help pick up the kids, do the laundry, buy the groceries and pick up her dry cleaning for the week? With my company she can have someone full time to help her out, or she can contract a personal assistants service for a few hours every other day or even just a couple days a week. I'll make my services affordable, but at the same time I'll offer the exclusive personal assistant services that the rich come to expect. They
Without the marketing, all the research before hand would be pointless. Also my research states that Los Angeles is a major hub for entertainment and retail, but also has a huge development of financial corporations in the area also. want round the clock, personal, attentive, confidential and demanding service from an assistant and I can offer them that. With a population of over a two million people in the whole Bay Area, I would cater to the dot-comers and middle class families of the area. In wanting to start my business, most of business would be word of mouth and I would have to advertise to the right markets on the internet. Being that I want to be able to cater to both the rich, and possible famous and also those families that have the money to spend on hiring a nanny, chef or personal assistant, starting in the hub's of entertainment and the rich and famous would be the starting point. Offer services for the upper, upper middle class and provide full time personal assistants if they want it, but focus primarily on part-time personal assistants for the business executives that don't have time in their day for everything. The lower class families of the area wouldn't necessarily be interested in personal assistant services until I could build my business and start specifically marketing just to them. According to the research on my demographic area Los Angeles, California has an average income of over $31,000 and a population of over 18 year olds of 76%. Being that my target market is somewhat broad, I could start with a broad but specific set of consumers to start with. The entertainment industry isn't a huge part of the area like Los Angeles, but the average income of over $55,000, is a lot higher than in Los Angeles. Nanny services, gofers and part-time personal assistants would be the way to go. With the northern part of California the statistics are a little different. Starting with upper class, and middle upper class to build my name and get my business going, would have to be where I started. It has a population of almost four million people and some of them need to be employed.
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Acceptance Essays
