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Its Just Syrup and Water

There is a grand war going on in today's world that many of us are unaware of, but are affected by everyday. This war takes place at home, on the highways, in magazines, and in stores. It is the war of marketing. Just about every company that sells something is in this war, with each competitor using catchy slogans and false perceptions to try and persuade the consumer into choosing their product over the other companies' product. And Syrup, written by Maxx Barry, tells the story of this war in its own little way, using satire as its main weapon. He uses Syrup to satirically compare his characters to real world marketing and emphasizes this through making his novel seem like an ad campaign. Enjoy. As a former employee of Hewlett Packard and a teacher of marketing, Maxx Barry knows a thing or two about the marketing world (Maxx: the bio). He even markets his name. Maxx Barry is actually Max Barry (Maxx: the bio). He added another x to his first name to make it look cooler, which, in fact, is actually a simple marketing technique. From his old job, Barry took a lot of what was around him and made it into Syrup. Although much of the novel may be exaggerated, it still reta


They are facts from actual marketing study cases. This is another thing that affects the plot. Now, let us move onto the plot structure of Syrup. Well he makes fun of this when Scat invents a new name for a cola, Fukk. This, in turn, rolls into the flow of events in the story. Some other influences his career has played in the writing of Syrup can be seen in the characters and lingo used in the novel, many of which was picked up while he was working at Hewlett Packard. They all relate to marketing in some way or another. 6, the marketing whiz that works for Coke, has the traits of wanting to do all she can do to succeed. Speaking of wacky events, that is another aspect of the plot structure. This adds to the plot because it keeps things on a fast pace and allows for all the wacky events to take place.

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Approximate Word count = 2137
Approximate Pages = 9 (250 words per page double spaced)

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