web advertising
Web Advertising Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of 'watching and learning' most viable. What implications will this new technology have for marketing? What is the nature of Web advertising? How can a business use the medium effectively ? Where is all this going ? These questions appear to be most pertinent in the process of understanding interact ive marketing on the Internet. The qualified opinion of John Matthee, a Web site designer employed by Adept Internet (an Internet service provider), was sought in accumulation of a large sum of the following data. This seems appropriate as the novelty of Web advertising at this stage h as led to generral lack of academic data in the practicalities of advertising via this medium. 2) THE INTERNET: AN INTRODUCTION 2.1) Original development of the Internet
David Frankel of Internet Solutions summed up the South African situation neatly by saying that '. Nevertheless, the Internet is not yet a proven advertising medium and as such is untested, unregulated and unrefined (Swart. This indic ates the vast benefits that Internet interactivity supply in terms of database formulation, management and utilisation. A marketer who is not pushing the bounds of personal technological progression is most likely not inclined to do the same for the company (Joseph, 1996). An example of the second problem is clearly demonstrated by the printout of the coffee shop Fandango's We b site in which the main picture failed to load. However, Web site maintenance due to its reliance on a newly developed technology must receive special attention. Anyhow, the Internet as a shopping mall has not enjoyed a favourable reputation as it is seen as a golden opportunity for sophisticated thieves to obtain credit card numbers from the cable.
Common topics in this essay:
Internationally Internet,
South Africa,
Marketing Joseph,
Mix Vol,
Introduction Companies,
South African,
Evaluate Performance,
FUTURE Scenario,
Internet Internet's,
ADVERTISING MEDIUM,
web advertising,
web site,
mix vol 14,
vol 14,
mix vol,
marketing mix,
marketing mix vol,
interactive marketing,
south africa,
aug 1996,
14 lss,
vol 14 lss,
20 april 1998,
communication 20 april,
april 1998,
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Acceptance Essays
