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Bill Gates

In its 23-year lifetime, Microsoft has had three distinct phases. The first, from 1975 to 1989, was characterized by both bold thrusts into new businesses. Among their many successes were MS-DOS, Word, Excel, Macintosh software and Windows. The company relied on the success of Windows, banking every penny they had on its success, which paid off in Microsoft's second phase from 1990, when Windows 3.0 was released, to 1994. Customer driven change also marked phase two. Customers wanted operating systems that blended the best of Windows, UNIX, and NetWare, this was the beginning of Windows NT. Customers wanted the best of Microsoft's productivity tools to work better together, so Microsoft Office was created to integrate the software. Recognizing the need to develop fundamental advances in software, Microsoft created Microsoft research. In 1995 Microsoft entered phase three, taking advantage of tremendous opportunities offered by the Internet. Since 1995 Microsoft has reinvented itself so that, today, everything Microsoft creates or updates leverages with the Internet. In the beginning Gates' was mainly concerned and involved with technical development of new products in order to attract consumers. Since Microsoft c


There is a risk of paralysis when employees start to question whom they are supposed to make happy. Unachievable goals undermine an organization. By conducting conversations individuals, especially customers, can understand and allow them to provide feedback that is taken into consideration allows Gates' to build a lasting and trusting relationship with employees and customers. He has even published articles that reveal his expectations and qualities he attempts to instill into Microsoft managers. Making processes clear and simple always seems to accomplish the goals it(s) was set out to. A manager should never have to second-guess himself or herself. Sometimes productivity is maximized by providing everybody his or her own office and other times by moving everybody into open space. Managers need to do more than communicate. It is important for a manager from time to time to take on less attractive task to provide examples of how his or her employees should meet challenges.

Common topics in this essay:
Microsoft Office, Excel Macintosh, , Customers Microsoft's, UNIX NetWare, 1995 microsoft, employees customers,

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