Case about Yahoo
1. Success as a Web Search Enginea. Why was Yahoo! such an early success on the Web?Yahoo was an early success due to a combination of factors such as timing, hard work, and a good understanding of Web surfer's tastes and needs.. In early 1995, Net mania was just flowering. It was a great time to be a young entrepreneur with an Internet idea. Dave Faldo and Jerry Yang saw a consumer need for classifying and differentiating web sights. Resting the urge to automate this process, Yahoo's founders instead chose to manually perform this search, reviewing and classifying roughly 1000 sights a day. This approach combined with their decision to offer a free service lead to early success. b. Why was Yahoo! more successful as a search engine than other, more technically superior search engines?Yahoo!'s search engine was designed to be both reliable and streamlined. The design was simple so it would pop up quickly. Its focus was on quality, not quantity. Yang's comment that "if you have 13 Madonna sights, you probably don't need a 14th" rings true. Surfers choosing Yahoo! not only were provided reliable information, but they were not bombarded with 1000 sights to review. Additionally, Yahoo! provided a product th
Do you agree with Jerry Yang's two fundamental strategies for the success of Yahoo! as a Web site and business brand? Why or why not?Yang firmly believed that success could be achieved by: a) giving users abundant reasons to visit your service, and b) promote the hell out of the brand. As the text stated "The freebies, the branding, and the human touch combined to create a site that was more attractive than any other. Targeting events and media that are frequently attended/subscribed to by the "Gen X" target market proved quick and efficient way to attract interest. Other search engines were throwing any sight that met the search requirements at the user. Valuing the Business and the Branda. Results reflect an increased number of advertisers purchasing space on the company's media properties, increasing number of event broadcasted, and increased investment income (http://biz. com to Eloan, Yahoo! has shown consistent earnings growth through not only increased advertisement, but also creative promotions that provide additional revenue when Yahoo! users make purchases or even provide marketing information to advertisers. Additionally, Yahoo! could specifically target independent investors. The next step was to find a way to hold on to current users. Yahoo! is now considered a chief competitor of AOL and Microsoft's MSN. Yahoo!'s previous competitors cannot make this claim.
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