hidden behind closed doors
Every day of their hectic week, women all over the world are being summoned to a dark dreary dungeon. Women of all ages, race, creed or economic status are not immune to this fear. We as women must all endure this torture. Where would you find this dungeon, women descend to virtually 365 days a year? The answer will surprise you, since the majority of women find these dungeons in their own homes. Builders call these darkened walls a laundry room. How can we as women change these dark walls into bright and cheerful rooms? We look to the advertisements in our local magazines for help. In a recent publication of Family Circle magazine, the advertisers of Clorox 2 Bleach-Free, have chosen to use vibrant colors, two animated laundry bottles and bold print to erase the idea that doing laundry needs to be a dark and lonely chore The top two-thirds of this advertisement depicts a white washing machine with a white tiled back splash, faded softly into the background. Also faded into the background, a bouquet of pink flowers with green leaves which decorates the upper right hand corner of the ad. The advertisers hope your
To summarize this laundry booster has special stain fighters; color brightners and uses enzymes instead of bleach to remove dirt and stains. Women do not want the smell of bleach on their clothes nor on their loved ones. The two bottles are apparently engaged in a pleasant conversation. By using these friendly animated laundry bottles advertisers have created a myth. They want consumers to believe laundry would be fun when shared with friends. Each displays its own individual packaging labels. The ad then closes with Bleach-Free Clorox 2 laundry Booster printed in bold black type with a bottle and a box of Clorox 2 Bleach-Free to the right. ” Below these two bottles are three sentences which strengthen the idea of buying Clorox 2 Bleach-Free. Why, because society places a great importance on appearance. Just add this special stain fighter and color brightener, and erase that feeling that doing laundry is a dark or lonely chore. Do you stand in your dark, dreary dungeon, tied to sorting your whites from colors, delicate from permanent press and of course your knits from your cottons? Are you worried those dirty knees on your favorite jeans will come clean or if that barbecue sauce will be removed from your new pink cotton shirt? Just the worry will my colors come out bright might give any woman a migraine headache. With analyzing the faded bouquet of flowers, the advertisers are playing with your subscious. When it comes to the white back splash and the washing machine the same principals apply. With the sun’s reflection shining upon these two bottles, the reader is given the impression a laundry room does not need to reflect a dark dungeon. Of course, Men may want to purchase this magazine at their local super-market and read for themselves the ad for Clorox 2 Bleach-Free.
Common topics in this essay:
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Acceptance Essays
