McDonalds in Moskow
Describe at least 5 ( five) American Marketing Techniques, utilized by Russians that you believe enhanced the productivity of the enterprise .1. McDonalds in Russia was a joint Canadian-Russian venture, in which the appointed president was a Russian person. It was done first of all because Russian businessmen know all the specific aspects of doing business in Russia, and second of all in order to show the public that Russians play a major role in this venture.2. Moscow was chosen for its favorable location and for being the capital-cultural center of Russia, where people are more informed and educated.3. The opening of the first McDonalds in Russia was greatly advertised and promoted, not only by local media, but also by the biggest national and world media. Many world reporters were invited to the grand-opening of McDonalds so that they could show this event in a favorable way to the company. 4. At the grand opening orphans and children were served first and free.5. Many high positioned officials from city and national government, and other celebrities took part in the opening.6. Despite its foreign belonging McDonalds accepted only national Russian currency, Rubles.
They would like the population to see the United States and its allies as enemies of Russia. Foreign and joint ventures such as McDonalds was given unfavorable tax brackets. They are asking the population not to buy or use American products, unfortunately McDonalds falls into this category. One group: about 15 % of population who have enormous amount of money, and another group: people who have almost no money at all. Unfortunately I can not predict any future changes in the situation in Russia. Some of the ingredients that McDonalds uses ( such as potatoes) could not be produced by local farmers. It was also very hard to establish good communication between McDonalds in Moskow and its executives in Canada. McDonalds had to ship potato seeds from Europe to reproduce them in Russia Question #3Do you believe that McDonalds will succeed in a long term in Moskow ?Answer: It has been ten years since McDonalds opened its restaurant in Moskow, and so far it has proved its ability to do a profitable business in Russia. There were no local people who could qualify for the manager's position, so McDonalds had to hire a few Russian men and send them to Canada, where they would learn all necessary skills.
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