ECONOMIC NATURALIST
WHY COMPANY GIVES OUT COMPLIMENTARY CALENDARS?We always associate the month of December with flood season especially in Kelantan & Terengganu. December also normally become a vacation period for most of Malaysians as this time of the year coincide with school holiday and people are finishing off their annual leaves to be with their family. You might be wondering what December has to do with the economy? How about calendar? People are normally looking for calendar for incoming year in December. Many companies in Malaysia are producing calendars to be given out to their customers, official contacts and suppliers. We can find so many types of calendars form small and simple to big and colorful and quite expensive too. Why companies are producing calendars? Why they have to incur an additional unnecessary expenses? Is it part of the advertising expenses? What are
These elements are very important in projection the good image and can be one of the marketing strategies for the company. The law says that as the price of the commodity increase, the quantity demanded decrease and as the price of the commodity decrease, the quantity demanded increase. There will be more products supplied to the market. This inverse relationship between the price of the commodity and the quantity demanded per time period is referred to as the law of demand. Generally, firms produce calendars as part of their promotion for its products and the company itself. Normally, calendars are given out as a complimentary to company's customer, suppliers, business contacts and government authorities. The more amount put on producing the calendar, we could expect that there will be more product demanded. With the right combination of distribution strategies, design, and concepts; the message on the company and its products will reach the consumer and it stick to their mind as calendars are hanged in our living room for the whole year. In long term, the demand for the product is increased. The consumer demand theory postulates that the quantity demanded of a commodity per time period increase with the reduction in its price, increase in consumer's income, increase in the price of substitutes and a reduction in the price of complementary commodities, and increased taste for the commodity. 85The t values which are in parentheses below the estimated slope coefficient and the R2 value are the assumption figures for the purpose of discussion. Before, we explain further on shift of the demand curve, let's look at the basic law of the demand.
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Theory Firm,
Law Demand,
Regression Analysis,
Terengganu December,
Production Theory,
UUM DATE,
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ECONOMICS EG,
ADMINISTRATION OCTOBER,
RADZALI MATRIX,
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