College Binge drinking
Cause and Effect of College Binge Drinking As young people enter the culture of the college campus, they are confronted with many challenges and opportunities: the opportunity to be independent of parental control; the need to conform; and the insecurity of a new social setting. While national surveys have documented a significant decline in the use of other drugs by high school seniors and college-age youths, there have been only modest declines in the numbers reporting binge drinking. Teenagers and young adults drink alcoholic beverages at about the same rates they did five years ago. Binge drinking increases the risk for alcohol-related injury, especially for young people, who often combine alcohol with other high risk activities, such as impaired driving. The four leading injury-related causes of death among youths under the age of 20 are motor vehicle crashes, homicides, suicides, and drowning. Alcohol is involved in many of these deaths. Sexual encounters with their inherent risks of pregnancy, sexually transmitted diseases, and HIV exposure, as well as date rape and other violence, can and do occur more frequently while students are consuming large amounts of alcohol by binge drinking.
One of the biggest clashes over alcohol advertising last year involved a "Back to School" catalog by college-oriented retailer Abercrombie & Fitch, which included a section entitled "Drinking 101" that featured drinking games and recipes. Nearly 37,000 students at 66 four-year colleges and universities were surveyed about their drinking habits, and it was revealed that students with an A average consume a little more than three drinks per week, B students have almost five drinks per week, C students average more than six drinks per week and students getting D's or F's consume an average of nine drinks per week. " Dateline NBC July 15, 1992 Hanna, Lorraine. colleges, from a low of 1 percent of students to a high of 70 percent. One of the impacts is the promotional advertising that is targeted to the college age audience which has been under much criticism of activists seeking to prevent underage drinking. The percentage of students who were binge drinkers was nearly uniform from freshman through senior year, despite the fact that students were under the age of 21. One of the worst results from binge drinking is the death of one or more students.
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