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HipHop The marketing of a new culture

Thesis: Hip-Hop's has lost its original goal of wanting to unite people, today it's a way to market violence.I. Hip-Hop started in the west Bronx in the early 1970s.A. Hip-Hop wasn't excepted mainstream until 1979.B. The first known Hip-Hop group was The Sugarhill Gang.II. As the 80s began more people became aware of the culture that was now known as Hip-HopA. It started as a positive thing to unite underprivileged kids.1. There was a song like "Stop the Violence."2. Public Enemy and other groups encouraged listeners to stop eating beef.B. Hip-Hop was looked upon by the adult world as dangerous and evil.C. Hip-Hop crossed with pop culture when Aerosmith and Run DMC teamed up, opening up to a new group of listeners.III. During the late 80s Hip-Hop took a violent turn.A. NWA came out and threatened law enforcement.B. Urban anger came out with Public Enemy's "Fight the Power."A. Suddenly white suburbia was introduced to Hip-HopC. Two Harvard students started the Source ma


It has exposed children to violence, sex and drugs before they are old enough to understand their real consequences. Public Enemy even came out with a song entitled, "Stop the Violence," which impelled its listeners to live in peace. It isn't about the music anymore, hip hop started out as mixing beats and lyrics over old ones. Loud Records chairman Steven Mind says that:Rap has become more universal and sophisticated. Hip-hop has definitely become a part of American society today. The group publicized their anti-police stance. It started in 1988 with NWA's album Straight Outta Compton. (Robinson) Sean "Puff Daddy" Combs, head of Bad Boy entertainment, has branched out to advertise for such names as Calvin Klein, Coke, Pepsi, Nike, and Tommy Hilfiger. Rap albums were selling in the millions, MTV was kissing rappers' asses, a worldwide audience formed and the music was filled with nothing but hope. " Glorifying the street life of "gangstas. (Sexton 230) White suburbia was being introduced to hip-hop.

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