Callaway Golf Co
To measure ourselves we must first identify our major competitors and how we match up to them. Our major competitors include Titielst (Fortune Brands), Top Flite (Spalding), Taylor Made, and Ping (Karsten). A complete list of competitors is attached in Appendix A. I viewed our self against these competitors in terms of strategic performance indicators including total sales, profit margin, market share and growth. Calloway Titielst Top Flite Taylor Made PingNet Sales (mil) 714.5 855 394 308.4 150Profit Margin 42.2% 47% 40% 38.7% 46%Market Share 25.5% 30.5% 14% 11% 5.3% *Estimating Total Market At $2.8 bill. As the table indicates we are the second largest firm in the industry behind Titielst. This information is somewhat misleading in that Titielst has a much wider product line and we do not directly compete in some areas, such as golf balls (as of yet) and other accessories. The table also indicates that along with Titielst we control over 50% of the entire market. We are currently well positioned as a leader in the industry. Though our growth is somewhat low, the entire
Company Profiles and Financialswww. Our specialized sales technique gives us a competitive advantage in our domestic market, and we feel that will transfer into international markets as well. None of our competitors uses this aggressive approach to selling. We believe our tandem approach to selling gives us a competitive advantage over our competitors due to the increased coverage and service capabilities. We have also out-sourced the distribution of our product outside the U. Implementation Steps Our first move should be to begin development of a new web site. gov, 1998-10K reports for Calloway Golf Co. We compete in only one industry and it is high velocity. industry growth rate slowed down and most competitors' growth slumped. , and International sales increased over the last two years from 32% of total revenues to 37%. , Spalding Inc, Taylor Made, Calloway Golf Co. In terms of threats are the recent regulations being passed by the USGA to limit the ability of golf balls and clubs. Investigate diversification into other highly technical, molded metal products. And always an opportunity in such a high velocity industry is the innovation of a new technology.
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Acceptance Essays
