Digital Revolution
This essay intends to discuss the following statement;Digital Broadcasting will have a fundamental effect on viewing patterns, popular culture and audience identity.This will be done firstly by looking at the history of the BBC and the original intention of Public Service Broadcasting. It will discuss how by John Reith's successful approach to broadcasting, the BBC became a National Institution creating popular culture and a National Identity. It will examine how these first steps and ideas have major role in the introduction of Digital Broadcasting today and whether the initial 'Reithian' values have any meaning in today's society. It will finally conclude what effect if any, these changes will have on British life as a whole and whether the fear of change is justified.In the 2oth century the advance of technology has been fundamental in the way we live our lives today. The recent introduction of Digital Broadcasting to Great Britain has caused many technologists to become swept up in a sense of awed enthusiasm about the infinite possibilities of the new digital age. In its early stages digital broadcasting is only available to a minority and it will take ten years or so to become a new
Unlike the old Reithian values set out at the beginning where an audience was given a service that was selected for them, the paying viewer can select a specific programme or genre of their choice at any time. Something would have to give, therefore if you video Eastenders you can watch it later or not at all. Viewing Patterns ultimately become scattered, if you wanted to catch Eastenders on a Monday night, but also now with more choice available you wanted to catch Manchester United on Sky Digital. Every effort should be made to get working class people to the microphone. It can encourage diversity by bringing a range of new services and an extended choice in greater depth. A lot like digital, these new innovations were originally only available to the minority until Reith opened the range out to reach the masses. As we move into the millennium we are becoming ever increasingly dependent on computers. John Reith's initial public service ethos as discussed earlier created a base for broadcastings future, future that is until now. Reith ruled the BBC in those early days with an 'Iron Fist' a lot like Rupert Murdoch has ruled his BSkyB company, though a quest for world media domination was not what Reith had in mind. "(REITH, 1926,pg 120) This impartiality showed the first step to the BBC's independence. In the early stages of the BBC John Reith was not alone in his uneasiness with popular culture, therefore in the first 25 years of broadcasting a pull in both directions was noticeable between what the public wanted and want they ought to want. "(HOME MORALE COMMITTEE,pg144)In the General Strike of 1926 press production came to halt meaning that news was solely heard on the radio for the first time. The most important way it can offer quality is by its unique way of being funded, the licence fee is mandatory for television ownership therefore its annual intake is guaranteed.
Common topics in this essay:
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Cable Satellite,
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John Reith,
Day Premiership,
World War,
John Reith's,
Sky Digital,
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terrestrial television,
fa cup,
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culture' london routledge,
fa cup final,
pay view system,
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Acceptance Essays
