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mc donalds business report

McDonald's Corporation is the world's leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 bn in annual revenues. In addition, McDonald's opens a new restaurant every three hours. Also, McDonald's has twice the market share of its closest U.S. competitor, Burger King, representing 7% of total U.S. eating-out sales. Similarly, McDonald's serves about 1% of the world's population on any given day through its 23,000 restaurants internationally. "Big Mac", the world's most sold hamburger was developed by Jim Delligutti in 1967 to feed construction workers. 'Big Mac' is the biggest attraction and backbone of the corporation. Moreover, McDonald's maintains its competitive advantage by constantly creating new it


Here millions of teens start out by working at McDonald's. I Friday is another indirect competitor reflecting the same characteristics as Henry J. McDonald's has formed a strategic alliance with: Walmart, Chevron, Amoco, Disney and Coca-Cola. Under the terms of the agreement, McDonald's will operate restaurants and Disney will promote its films through McDonald's. In brief McDonald's customers are of all classes, but largely working and middle classes, and people of all ages. For example, hours for people seeking just a few hours of work per week and those who seek full time positions. Hardee's, McDonald's third largest rival is also in the fast food business and is the only direct competitor apart from Juicy Burger in the Lebanese market.

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Approximate Word count = 1912
Approximate Pages = 8 (250 words per page double spaced)

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