John McCain's campaign for the office of president of the United States has been carefully thought out in order to attract the largest possible amount of voters. As in all campaigns, everything that the candidate has said and done has been screened and planned so as to not offend or scare off any potential voters. Because of the campaign's thoughtfulness and attention to detail, the McCain campaign has been mostly successful up until this point. Until now John McCain and his closest competitor for the Republican party nomination, George W. Bush, have nearly been splitting support from party members, with a slight advantage toward Bush. Both candidates have been campaigning hard and the competition has been fierce, recently resulting in the negative advertising aimed toward the opponent that has become commonplace in American politics today. The campaign's success at this point can only be based on the number of primaries and caucuses that McCain has won, and since it only includes a few states, time will serve as an increasingly better indicator of his success.
             McCain and his advisors have incorporated many of the usual strategies into the campaign such as a large number of public appearances, speeches, debates, and advertising, but they have also included some new approaches which aim to attract voters. The campaign tries to highlight McCain's history of service to his country by means of service in the armed forces, as a prisoner of war, and as a US Senator. The major ideology that is stressed is the fact that McCain puts his country first and does and will continue to do whatever is necessary to ensure it's welfare. When asked why he is running for office, McCain sites three main reasons: To restore integrity to the office, To reform government, And to renew the American dream. The presentation of John McCain's high moral character is another strategy of his campaign, especially since many people are looking ...