A PICTURE IS WORTH A THOUSAND WORDS
A picture is worth a thousand words. During the 1860 election Republican presidential nominee, Abraham Lincoln was hoping this common expression was factual. Lincoln told one supporter, "By the lesson of the past, and the united voice of all discreet friends, I am neither (to) write or speak a word for the public." According to a presidential historian, Arthur Schlesinger, "Lincoln was the least active of the four candidates and the only one who did not make a single speech." Lincoln's campaign posters were a major factor in his win of the 1860 election because they expressed his desire for the nation through symbols, during this dividing time period. These symbols focused on patriotic issues that appealed to many Northerners and immigrants.
"…The parties (of 1860) held countless rallies, parades,
picnics, barbecues, pole raisings, and other events to attract
and entertain the masses. Flags, banners, and likenesses of
the candidates decorated buildings and were strung across the
streets in countless communities" (Schlesinger).
One way the Republican Party made up for Abraham Lincoln's quietness was through his campaign posters.
While the Republicans were busy nominating Lincoln for their ticket, the Democrats split into two parties over a disagreement concerning the issue of slavery and new western territories. The Northern Democrats nominated Stephen A. Douglas who supported the right for a territory to decide if they wanted to be a free or slave state. The Southern Democrats nominated John C. Breckinridge who called for the adoption of a congressional slave code for the new territories. The Constitutional Union Party nominated John C. Bell.
Schlesinger believed the election was inevitably going to be decided in the North because the Democrats, mainly Southerners, were divided into two political parties. Also, the Northern and Mid-Western States were gaining politic...