Albert Bandura
Albert Bandura was born on December 4, 1925 in the small farming community of Mundare, Canada. He was educated in a small school with minimal resources, yet a remarkable success rate. He received his bachelor's degree in Psychology from the University of British Colombia in 1949. Bandura went on to the University of Iowa, where he received his Ph.D. in 1952. It was there that he came under the influence of the behaviorist tradition and learning theory. He has since developed his social learning or cognitive theory and his ideas of observational learning and modeling, for which he made a place for himself in the history of Psychology. Yet his theory is still related to behaviorism because it addresses the element of learning (attention, memory, drive) that are included in both behavioral and social theories. "Behaviorism is the view that only observable, overt activities that can be measured scientifically should be studied by Psychology. Behaviorists believe that internal events, such as thoughts, images, feelings, and intentions are immeasurable, and so should not be part of Psychology" (Baron, 1998, p.7). The scientific or experimental methods are ways in which we are able to measure such observable activities.
It doesn't sound so extraordinary to the average parent, teacher, or any observer that the children behaved in such a way, but it didn't fit so well with the standard behavioristic learning theory. You must be able to remember what you have paid attention to. And yet, many clients are able to do the entire routine the first time around, even after one viewing of the actor. " Or we can compete with others or ourselves. His original research on this involved herpephobics-people with a neurotic fear of snakes. Bandura showed his film to a group of kindergarteners. In the argument over whether the person or the situation is most responsible for the behavior, Bandura argues for reciprocal determinism, in which a person's behavior is based on an evaluation of the situation. If, on the other hand, you find yourself forever failing to meet your standards and punishing yourself, you will have a poor self-concept (low self-esteem). The bobo doll was an inflatable balloon creature (depicted as a clown) with a weight in the bottom that makes it pop back up when you knock him down. In summary, it says that one's environment causes one's behavior. And such success, of course, can ultimately lead to more generalized positive feelings about oneself-changes in the self-concept and in evaluations of it" (Baron, 1998, p.
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