women on television
The quality of American television has become a national disgrace. Young women in America who are displeased with their appearance more likely then not can trace those feelings directly back to images from the media on television. The unrealistic representations of women that the media bombards young women with indicates that the television has become a source for a distorted understanding of gender roles among adolescent women. These images warp young women's views of their own gender identity. The media on television should in an attempt to provide more positive gender identities for adolescent women depict women on television in more realistic ways, should stop reinforcing negative stereotypes of women, and stop portraying women as sex objects in advertising. Television is unrepresentative of the real world. Since most major directors on television are males, they depict a world, which agrees with their concepts of society on television. Young women see women in roles on television as being submissive to men or as not as intelligent as men are. For example, the case of the female mayor on the comedy shows South Park. She went to Princet
Advertisers should produce high quality, entertaining socially conscience ad campaigns. Additionally, advertisers see women as parts. Teenage girls should be represented on television as being able to have serious conversations and feeling that their brains are as important as their looks. The result of these images is that these ideas create competition among women and divides women. Women should be represented as more than the standard stereotypical negative and simplified character viewers generally see. According to Mia Adjali, a women's division executive, "The media often focus on legs, breasts and mouth of a woman, so in essence women are looked at in pieces. Women need to be shown in occupations that are not the stereotypical, such as the occupations of nurse, maid, sales assistant, or models. Furthermore, girls in advertisements are often seen playing house while little boys are seen with trucks and action figures. Television ought to demonstrate strong older women instead of feeble grandmothers baking cookies. Television still represents traditional views of society. For all these reasons, society should have a deep concern with the gender roles that young women are learning from television. Women are often shown as only being able to get what they want by using sexuality(Rosalind). Equally important would be to stop reinforcing negative stereotypes of women on television. As has been shown television should make an attempt to provide more positive gender identity is for young women and represent women on television in more realistic ways, should stop reinforcing negative stereotypes of women, and stop portraying women as sex objects in advertising. Television besieges women with portrayals of old women fearing the youth of young women.
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